This might seem ridiculous, but it has happened too many times that a below average product with above average marketing sold more and made more money than an excellent product with poor marketing. This example goes to show how important it is to hire a campaign manager to assist you with your marketing and advertising. However, the individual must be experienced in your particular niche market and know how to reach out to the target market and create a sees of urgency to buy the product.
Overall, the reason behind direct response TV and more specifically short term TV is to provide a contact number where customers may call to place orders immediately. This is what is so important because seeing the product on TV and appreciating how it works is one thing, but being able to pick up the phone and order that product while you are still watching it on TV is extraordinary and amazingly quite popular. Not only is this convenient for the buyer, bit is also convenient for the marketer simply because they are able to recoup more customers and losses in no time. In fact, once a marketer tries short form TV advertisements it is quite likely they will never stop using them simply because of the many successes this type of advertising brings to the table.
Always remember, too that when you use short form TV you will know within a short period of time how successful the commercial was. This is great to have this kind of information because it truly allows for a better understanding of how short form TV works and what it is so popular.