Two sales and marketing techniques that can be really effective are to demonstrate your product and to give your product away. You are probably wondering how you can do the former and why you would ever do the latter.
First, a product demonstration is a very powerful thing. When you give people a chance to get up close to your product, to go beyond smelling and touching it, but to be able to actually wash their hands with it and see how it leaves their skin, they will be more inclined to buy it because they know exactly what it feels like.
Second, giving soap away can help you attract new customers, which is what you want; to build a new set of loyal clients. Before you think you're throwing money away, think about the fact that you often have extra soap lying around from a lot of different batches. You're probably used to giving them to family and friends at the end of the year, which is a nice thing to do, but why not try giving it to people who may become paying customers?
When you announce that you are giving soap away, you will be attracting a lot of people. After all, who doesn't like a freebie? You will be giving yourself the chance to meet new customers and explain your product and all its advantages. Make sure you have your contact details on the packaging so they can come back and buy some more!
So, next time you join a trade show or are experiencing a slump, try out these two sales and marketing techniques to help move your products. Announce that you are giving certain types of soap away and be ready to give a demonstration or let people try out the soaps themselves. These techniques will work their magic. They are guaranteed to be effective and will really help move your product. At the very least, it will broaden your client base!
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