If you feel that search is about tricking the search engines or ruining the website design, then you have to revise your thoughts because SEO is all about generating content which is search engine friendly which further includes various keywords. For your businesss success, you have to first know what actually SEO and once you are through with it, you can always realize the potential of this practice which help you to locate information in the world wide web. It is essential for you to take out certain misconceptions about this process from your mind including
SEO is just not about getting traffic from Google
It does not mean getting traffic from various web pages
Your SEO is much more than getting traffic from the keywords
You have to understand that though Google Instant has made the search easier for the users, however, search is still there, so we cannot say that SEO is dead or is dying slowly due to the introduction of new features by Google. As an search engine optimization, you must be aware of the fact that query refining keywords is not a new phenomenon, it existed in Google for so many years , however with Google Instant, the need to do keyword research has been reemphasized. If you think that search engine marketing is dying its natural death, then you have to change your outlook because its not dying, it is actually changing with various changes in the search scene. Without search, no online business could survive and for years to come, it will be an integral part of online business as it is here to stay.