1. Make materials tougher. On the physical aspect of your color brochures, you can basically prolong their lives by making your color brochures tougher. You can do this by simply using the proper materials that are tough and very durable. Invest in more thicker, higher grade paper for the brochure medium itself, while trying to see if adding moisture resistance coatings for brochures is possible. As long as those materials are tough you can be sure that your color brochures will have a longer and more useful life ahead of them.
2. Minimize content allusions. Now in terms of the brochure content itself, extending its life means writing in such a way that people in the further future can read it without any need for explanations. Allusions about current events and trends should be avoided at all cost so that people can still read your color brochure and understand all the portions of text. Do not mention anything that might not be relevant or known in the future. By doing this, you will be able to deploy your brochures for a long period of time without the risk of confusing them with your content.
3. Use universal messages and images. To make your color brochures effective for a very long time, you should always use universal messages, themes and images in your brochure printing. Every reader must be able understand your content at a human level, whatever demographic class they are from. With the use of universal messages and images you can broaden the brochure's scope to a wider audience making it more useful.
4. Use simpler and more classic fonts. Finally, it pays to use simpler and more classic fonts to make your brochures acceptable for a long time to come. Do not use theme font styles that are quickly discarded after just a few months of popularity. Go for classical fonts that everyone accepts so that even in the changing times in the future, your classic font styles will get the message across.
So those are the ways in prolonging your color brochure's life. Remember them well and you will have quite useful and effective brochures that can be useful for a very long time.