The first step, and considered by most entrepreneurs the most important way to market or drive traffic to your product or service, is by making use of the search engines.
Search engines like "Google" have more people visiting them than any other form of marketing.
Since the name of the marketing game is to get as many targeted customers looking at what you have to offer, there is no better place to begin than by making use of the search engines.
Not only are hoards of people looking for information on the search engines but this is one of the free ways of driving traffic to your website.
Searching for ways to have top rankings or being on the first page of the search engines for people to see when they search for a certain keyword is essential for you to be successful at marketing your product.
Once a website is on top of the listings brought up in a search, it is easily accessible to anyone who wants to see it for the keyword they are searching for.
To get your product or service on the search engines, you can submit your website URL to the search engines and in a while it will show up or you can expedite the process and use other methods for the search engines to see your website and keywords then index it onto their search engine listings.
You do the latter by Search engine Optimization.
It would be very wise for anyone wishing to increase their exposure in a free way to optimize their site so that the search engines will find it and index it.
While this is not the subject of this article let me comment that SEO (search engine optimization) is doing things to your website and keywords or to other things that point to it that allow the search engines to notice it, find value in it and automatically index it without you having to submit it yourself.
It is my recommendation to make getting your presence on the search engine a top priority and to research to find exactly how you are going to optimize your website and information tools to make it enticing for the search engines to index it.
There is much written online about Search Engines and Optimization.