Two primary goals for your online business need to be early and consistent profitability and then strategies for future growth. The usual scenario for most marketers is to start off with a bang, and then they only realize very modest to no income produced. There are many reasons for failure, but things could have been different if they engaged in email list marketing. When a marketer doesn't try to capture contact information, then all of those visitors, who do not buy, are potential sales that are forever lost with no hopes of realizing. The ability to do follow-up marketing is one of the main reasons for creating an email list. This is especially relevant for those not doing well with conversions, a subscriber list would give them a much better chance to increase those conversion rates. Assuming your market is a buying market, not all are, then you should have no problems achieving higher conversions if you know what you're doing. First of all, you'll be able to add a good amount of prospects to your email list and secondly, you can follow up with them about your product and explain them how it can benefit them. There are a number of things going on with a list, but the main thing to recognize is that people have a requirement, it seems, to be the most responsive to an offer after seeing it a few times - roughly 7, or so, times. Apart from that, you can leverage your list in a number of ways such as affiliate promotions, solo advertising, joint ventures, etc.
Your USP, or unique selling point/proposition, can make a huge difference in your business. Your strong USP is an element that can be used, or leveraged, to your greatest advantage if you do it right. In the sea of businesses in your market, you really want to avoid looking just like everyone else. Staying ahead of the game in your market and thinking outside the ordinary box can make a huge difference. The more you put into this part, the more you're likely to see the kind of results you want. The world of IM has a tendency to change often, so you need to be able to respond to these changes, too. A lot of traditional methods still work great, but it's helpful to always try out new things, too. Of course there's also nothing wrong with trying something totally new.
Sometimes it can be a mistake if you forget that you're really dealing with people and not just digital information. It's very useful to always keep in mind that your 'list' is really a group of people who want to be dealt with in a human way. Try to give your customers or email list a feeling that they are valued and important. One thing to keep in mind is the reason people buy anything - it is for emotional reasons, and then they justify it with logical reasons. The proven approach to successful marketing is to create a positive relationship and try to help them with your content. Avoid these mistakes and running your internet marketing campaign should be easy.