Without being displayed on the site, which is the most dominant search engine on the internet, even the best planned SEO campaign can go down the drain.
Learning to "make friends" with Google and work within its rules can lead to a far higher profit margin.
Your average internet user does not wonder about what makes Google tick, but anyone trying to be successful with an internet marketing campaign needs to be as informed about it as possible.
Google keeps their exact algorithms and criteria a secret, but based on the successes of other campaigns there are some safe options for even the smallest marketing attempts.
Even people who are just starting to think about getting into internet marketing and SEO know what keywords and keyword phrases are.
These are the terms that a campaign targets to pull in traffic from.
For example, if someone is looking for "swimming pool liners", there are going to be websites dedicated solely to that subject to pander to that demographic and to encourage them to click their advertisements.
Where there is a demand, there is a source of information, and that information is likely on an SEO optimized website.
Your Google page ranking for your niche will be dictated by a few things.
The keyword density within your website is the most obvious one, which includes the article content, tags, and any other words displayed publicly or within the source of a page.
The overall placement of these keywords will play a part as well.
How well you promote your website will be a large factor in your campaign's success, and in many cases your success rides on the shoulders of your promotional efforts.
Great content rich articles and great overall optimization can only go so far when you are competing against others who have that same quality and are already promoting their sites.
Promoting can be done through a whole range of sources as long as links can be placed to direct visitors to your actual website.
The links that you place on other sites are not only to encourage people to come to your website from where they read your promotional content, but also to tell Google that the content you have on your site is worth reading.
To Google, links from one place to another mean that wherever a link goes is a source of information that people other than the webmaster want to share.
Increasing your Google page ranking does not need to be difficult.
Many intermediate and experienced have worked SEO campaign promotion down to a science, and beginners who are not all that familiar with how it works can still get into a niche and give the older guys a run for their money.