Understanding the long term loss of customer loyalty, search engines started using tools to make sure that such B grade content were discarded from the searches. Today we see search engines, giving less importance to keywords. But the importance of keywords has not yet diminished.
Keywords best tell us the basic nature and purpose of the business, assisting web users to find appropriate place to look for solution. So even today the following areas need keyword consideration, even from the very initial level of a business startup, that is web designing.
The web designing begins from the appropriate URL usage with unique IP. Make sure that your keyword is there in the URL without much crap data like hkjkkllihjcnfjjdddqwwe usage. The keyword should be used in Title Tags, Meta Description, Footer Link,Header Tags and even in graphic attributes. These aids in generating related organic traffic on your website. Remember this, that unrelated traffic not only cause the time wastage for the user, but even you as a company are at loss, as your data shows a lot of potential customer though the profit earning is not compatible. In order to make sure that the right person is assisted by you, it is crucial that keywords are properly put from the initial of web designing.
Even after the web designing phase is complete, keywords can work in the marketing success of your company. Today, we see multiple Social Media Marketers using keywords for expanding their reach to new markets, for companies having presence since decades.
Hence when going for a Web Designing Company or designing it on your own, an expert in the domain of keywords should be given special consideration; hire it to get long term benefit.