A link to your web site is a vote for your web site based on your chosen keywords.
More simply put, the most links wins.
Before we go any further, let's back up a little and discuss what is search engine optimization.
Those of us who practice and execute search engine optimization use the acronym, SEO.
It's a skill that can be learned, and you should learn, if you want the search engines to direct visitors and customers to your site.
There are no dark secrets or hidden knowledge surrounding optimization of your site.
Look at it as a skill required to efficiently manage and grow your business.
The following is a brief outline of the steps you need to take so more and more visitors will find your site and the services or products you offer.
For what do you want your site to be found (the service or product)? What are people entering into the search engine (keywords) to find a similar service or product? Are the keywords you want to rank for entered into your site? Write articles that include your keywords and submit them to article publishing sites.
Create a video with a description containing your keywords and submit to video sites.
If you want to be on the first page of Google and you have a web site about internet marketing you need to get lots of links to your site that contain your keywords in the link text.
You should also consider other specific keywords such as web marketing, local business marketing and the name of your city.
Ask some of your friends what words they would enter to find your product or service.
Do you have your keywords in your web site? If you had your site built by someone else they should have included some keywords but if they didn't do good research they probably did not include some that you anticipated.
Go to your site and right click on the home page.
Select view page source.
Look for meta tag: keywords and see what keyword phrases are on your site.
When you write articles or create videos and have them published to the appropriate sites they should have your keywords in the text or in the video description.
Also, information to direct them directly to your web site.
This will create new links to your web site.
The more you can do this, the more you will build new links.
Links are king! Gets lots of links and your web site will rank well.