The difference between a White Hat from a Black Hat SEO is that white hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose.
Techniques that encompasses white hat SEO can be as simple as making tiny changes or additional features in a web page. These techniques include: The Quality of the Content, Structure, Titles and Meta Data, Effective Use of Keywords, and Links. Visit an online SEO Philippines site to learn more about white hat and black hat SEO.
Content is primarily the most important element in SEO. Every search engine is aimed to provide the most accurate information that users need and this is by selecting through thousands of webpages that has the most accurate content. Creating keyword-rich content for search engines while maintaining its readability and usability for readers is one of the many techniques involved in a white hat SEO. Not only does it prove useful in SEO, but it also offers a way for a website to be recognized for its informative content.
Content has also been used in many techniques that can be considered as black hat SEO. One of these is the hidden content that comes in many guises but the basic principle is that within the code for the site there will be content stuffed with keywords, this content will not be visible to the end user of the site. All of these techniques are frowned upon by search engines and if detected can mean your website will be penalised or even banned.
Under the quality of content, making use of headings can also boost a wbesite's popularity in any search engines, this is because search engines give more weight to the content or keywords within the heading elements. The use of CSS to separate the design elements from the content makes for much leaner code and makes it easier for search engine spiders to find what theyre looking for, which is content.
Titles and Meta Data
Because of the improper use of meta description and meta keywords in the past, search engines now regard these elements as less importance than other elements. Though minor, proper use of these elements could still provide support for SEO. Titles however still carry a lot of weight and when we think of semantic mark up it is obvious why. The title of anything is a declaration as to what the content might be, so making sure that page titles are a true representation of the content of the page. Learn more of what titles and meta datas can provide in an SEO campaigne by visiting an online SEO Philippines site.
Effective Use of Keywords
When researching for keywords, keep in mind that the keyword must be relevant to the website. Also, single words doesn't always mean effective. Using multi-worded phrases that are much more specific or relevant to the product/service offered by a website can be as effective than those of single worded keywords. Effective use of keywords can also boost the success of an SEO campaign such as assigning 2-3 keywords on every page of a website. Effective use of keywords on several elements of a website is also important. These elements includes:
-Heading elements (H1, H2, H3)
Much like researching for keywords, relevance is also important when looking for Inbound links. Link Farming is one of the many techniques in black hat SEO that pertains to getting links from irrelevant websites. For example: a website is about selling clothes, so its only natural that inbound links coming from other websites should also belong to the same category. Acquiring links from outside of that category falls under link farming which can lead a website to banned on any search engine.
The number of links isn't important, what's important is the relevance and quality of the link. Search engines put more weight on links coming from quality websites. Looking for these links and keeping in relevance is one of the many techniques pertaining to white hat SEO. Check out what an online SEO Philippines site can provide about SEO.