" A website alone is not a marketing strategy! A website is just the first step of marketing your plastic surgery practice.
It always kills me when I hear that a talented plastic surgeon has spent gobs of money on a website that is getting no visitors.
Today I chatted with a plastic surgeon from Seattle who said she had paid $30,000 for a beautiful website that unfortunately is not optimized at all.
She said that not only is she not on Google, but that no prospective clients can find her.
Of course, she is right.
If Google can't find you, then NO ONE can find you.
There are dozens of techniques to use to drive visitors to your website, and you can search Google to find those techniques.
But at the end of the day, a surgeon does not have time to perform all the mundane tasks that are required to get to the top of Google! It is a waste of their precious time and energy.
Most plastic surgeons will hire an external firm to handle the internet marketing for their practice.
Plastic surgery marketing means that you not only do you need to have a website that converts visitors into prospective patients, but you also need to attract them to your site.
How do you do that? Well, there are dozens of techniques and it is best to apply a multi-faceted approach to your marketing efforts.
A complete online marketing strategy should include the following: 1.
An optimized website - so Google can find your site and index it properly 2.
An ongoing search engine optimization and marketing campaign (you must always be working to stay at the top of Google and ahead of your competition.
) This campaign includes someone doing article marketing, video marketing, press release marketing, business directory submissions, social media campaigns, social bookmarking, and other guerrilla marketing techniques for you 3.
Email marketing campaign - stay in touch with your current patients and build your relationship with them so they choose to visit you over and over again 4.
Paid advertising online - paid ads complement your other marketing efforts 5.
Google Places -- make sure your surgery practice appears on Google Maps It is easy to see that a marketing strategy for your plastic surgery practice must contain several different tools to be truly successful.
Finally, keep in mind that as Google evolves, your strategy will need to be adapted too.